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(00)Designer · Engineer · Founder — Est. 2026

I build calm, consideredproducts that feel effortless,fast, and unmistakably premium.

I partner with founders and teams to design and engineer high-end web products — from the first pixel to production. A decade turning ambitious ideas into interfaces people trust.

Available for select projects — Q3 2026
Years of craft
10+
Products shipped
60+
Revenue influenced
$40M+

Trusted by teams & founders at

ApertureNorthwindLumen LabsVertexMonogramHelio
(01)Selected Work

Products I'm proud to have shaped.

A few engagements that show the range — from zero-to-one launches to refining products used by millions.

(02)About

Design-led engineering for brands that refuse to look ordinary.

I'm a product engineer who lives in the overlap between design and code. For the past decade I've helped startups and established teams ship interfaces that are as considered as they are performant — the kind of work that makes a product feel inevitable.

My approach is simple: obsess over the details most people skip. The easing on a hover. The rhythm of the spacing. The half-second a page takes to feel alive. Those details are the difference between software that works and software people love.

The details most people skip are, quietly, the entire job.
01

Craft over templates

Every interface is built from scratch to fit the brand — never a theme with the serial numbers filed off.

02

Performance is design

A beautiful page that loads slowly isn't beautiful. Speed and polish are the same goal.

03

Outcomes, not output

I measure success in activation, retention, and revenue — not in how many screens I produced.

(03)Expertise

A full-stack toolkit, sharpened on real products.

Deep on the front end, fluent across the stack, and obsessive about the details in between.

01

Frontend Engineering

Pixel-perfect, accessible, and fast by default.

  • React
  • Next.js
  • TypeScript
  • Tailwind CSS
  • Framer Motion
  • Web Performance
02

Product Design

From research and flows to a polished design system.

  • UX Strategy
  • Design Systems
  • Figma
  • Prototyping
  • Interaction Design
  • Accessibility
03

Backend & Platform

APIs and infrastructure that scale quietly.

  • Node.js
  • PostgreSQL
  • Prisma
  • REST & tRPC
  • Redis
  • Edge Functions
04

Cloud & DevOps

Ship continuously, sleep soundly.

  • Vercel
  • AWS
  • Docker
  • CI/CD
  • Observability
  • Cloudflare
(04)Journey

A decade of building for the web.

  1. 2022 — Present

    Remote

    Product Engineer & Consultant

    Current

    Independent

    Partnering with founders and product teams to design and ship high-end web products end to end.

    • Shipped 20+ products for startups and scale-ups
    • Specialise in zero-to-one launches and design systems
    • Trusted advisor on frontend architecture and craft
  2. 2020 — 2022

    Berlin

    Founding Engineer

    Lumen Labs

    First engineering hire at a health-tech startup. Built the product and the team around it.

    • Took the product from prototype to 40k users
    • Established the engineering culture and standards
    • Helped raise a $3.2M seed round
  3. 2018 — 2020

    Amsterdam

    Senior Frontend Engineer

    Vertex

    Led design-systems and frontend platform work across a suite of B2B products.

    • Created a design system used by 8 product teams
    • Mentored engineers on accessibility and performance
    • Cut UI delivery time by more than half
  4. 2016 — 2018

    London

    Frontend Developer

    Helio Studio

    Built award-considered marketing sites and interactive experiences for agency clients.

    • Delivered 30+ client sites with bespoke motion
    • Specialised in scroll-driven and WebGL experiences
    • Set the studio's frontend quality bar
(05)Services

What I can do for you.

Whether you need a single polished surface or a partner from idea to launch, here's how I help.

01

Product Engineering

End-to-end development of web apps that are fast, accessible, and built to scale.

  • Full-stack builds
  • Architecture
  • Performance
Discuss this
02

Design Systems

Tokens, components, and documentation that keep your product consistent as it grows.

  • Component libraries
  • Tokens
  • Documentation
Discuss this
03

Interface Design

High-end UI and interaction design that makes your product feel premium and intentional.

  • UI design
  • Prototypes
  • Motion
Discuss this
04

Landing & Marketing

Conversion-focused marketing sites with the craft and motion of a flagship product.

  • Landing pages
  • Storytelling
  • SEO
Discuss this
05

Technical Advisory

Hands-on guidance on stack, hiring, and process to help your team ship with confidence.

  • Code review
  • Stack strategy
  • Mentorship
Discuss this
06

Zero-to-One Launches

Take a raw idea to a polished, shippable product — design, build, and launch.

  • MVP build
  • Brand system
  • Launch
Discuss this
(06)Testimonials

Trusted by the people I build with.

Working with Mojtaba felt like adding a co-founder who also happened to be the best engineer in the room. The product simply looks and feels expensive now.

Elena Hartman

CEO/Aperture

(07)Contact

Let's build something worth remembering.

Have a project in mind, or just want to talk shop? My inbox is always open. I usually reply within a day.

Prefer email? Reach me directly at alishaito30@gmail.com

Available for select projects — Q3 2026